Könyvek business
design témában

Az itt felsorolt könyvek azért kerültek fel az oldalra, mert megígértem az év eleji cikkembe 🙂

De azért is mert közben elolvastam őket vagy előadásokat kerestem a szerzőkkel, kutattam kicsit a témájuk után és ezek alapján hasznosnak vélem őket.

The Invincible Company


Run Studio Run

By Eli Altman
Run Studio Run is a step-by-step guide that helps you look at your studio critically — as a business as opposed to an artistic endeavor. You will establish goals and paths and how to reach them. 

Testing business ideas

By Alexander Osterwalder

Testing Business Ideas explains how to increase the success of any venture by providing a practical guide to rapid experimentation.

Business Model Generation

Alexander Osterwalder, Yves Pigneur

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. 

Testing Business Ideas

Alexander Osterwalder, David J. Bland

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project.​


Sean Ellis & Morgan Brown

Sean Ellis and Morgan Brown give readers a step-by-step guide through a dynamic and endlessly repeatable process that will spark growth and transform any sluggish business into a vibrant, growing enterprise teeming with loyal customers.

Value Proposition Design

Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith, Trish Papadakos

Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy.

Good Strategy, Bad Strategy

By Richard Rumelt
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.

Play Bigger

By Al Ramadan, David Peterson, Christopher Lochhead and Kevin Maney

Play Bigger (2016) details strategies you can employ to break into any market successfully. Creating a new product isn’t easy but getting people to buy it is even harder.

Lean Analytics

By Alistair Croll and Benjamin Yoskovitz

Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.

The Economist: Numbers Guide

By Richard Stutely
The book explores a variety of mathematical tools that are exceptionally useful across a range of business environments. These blinks reveal just how simple it is to manage risk by quantifying it, helping improve decision making in the process.

The Workshopper playbook

By Richard Stutely
This book will teach you the framework for running
Any type of workshop!

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