The Invincible Company
Run Studio Run
Testing business ideas
By Alexander Osterwalder
Testing Business Ideas explains how to increase the success of any venture by providing a practical guide to rapid experimentation.
Business Model Generation
Alexander Osterwalder, Yves Pigneur
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises.
Testing Business Ideas
Alexander Osterwalder, David J. Bland
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project.
Sean Ellis & Morgan Brown
Sean Ellis and Morgan Brown give readers a step-by-step guide through a dynamic and endlessly repeatable process that will spark growth and transform any sluggish business into a vibrant, growing enterprise teeming with loyal customers.
Value Proposition Design
Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith, Trish Papadakos
Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy.
Good Strategy, Bad Strategy
By Al Ramadan, David Peterson, Christopher Lochhead and Kevin Maney
Play Bigger (2016) details strategies you can employ to break into any market successfully. Creating a new product isn’t easy but getting people to buy it is even harder.
By Alistair Croll and Benjamin Yoskovitz
Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.